Process & system

The logic, exposed.

Play with the design tokens that drive an interface, then read the five-stage process I use to take products from problem to shipped — the same thinking behind every case study on this site.

01

The system, live

Design tokens — try them
Accent
Radius — 14px
Theme
Motion

Tokens change once — the interface follows. That's the point of a design system.

Design systemv2.0 · 48 components
Live
Search components…
02

How I work

01

Discover the real problem

Every project starts before the interface — with stakeholder conversations, user research and competitive analysis. I map who the users are, what they're trying to get done, and where the current experience fails them. The goal is a problem statement everyone agrees on, because a beautiful answer to the wrong question is still wrong.

ResearchUser interviewsJourney mappingSuccess metrics
02

Structure before pixels

Information architecture, user flows and low-fidelity wireframes turn the problem into a skeleton. This is where complexity gets tamed — deciding what lives where, what the shortest path to value looks like, and what we deliberately leave out. Cheap to change now, expensive to change later.

Information architectureUser flowsWireframes
03

Systemise the interface

Before high-fidelity screens, I build the system that will produce them: design tokens, type scale, spacing rules and a component library in Figma. Products built this way stay consistent across web, mobile and TV — and teams ship faster because every decision is made once, then reused.

Design tokensComponent libraryFigma variables
04

Design, prototype, test

High-fidelity UI and interactive prototypes bring the product to life — micro-interactions, motion and accessible states included. Then real users break it: usability tests expose what I got wrong, and the design iterates until the flow feels obvious. AI-assisted workflows help me explore more directions, faster.

High-fidelity UIPrototypingUsability testingAI-assisted exploration
05

Ship with the engineers

My front-end background means handoff isn't a wall — it's a conversation. I annotate behaviour, review builds against the design, and stay through QA until what ships matches what was designed. After launch, usage data feeds the next iteration.

Developer handoffDesign QAPost-launch iteration
Next step

Have a product that needs better thinking?

Let's talk

or write directly — vasudevsra1995@gmail.com