PROJECT SCREENSInside the design
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End-to-end UX and UI for AUTOMARTO — an automotive e-commerce platform spanning a customer buying experience and a seller management dashboard across web and mobile.
Automarto spans the full marketplace loop — customers finding and buying parts, and sellers managing catalog, orders and performance — designed as one coherent product family across web and mobile.
A huge automotive catalog with part-and-vehicle compatibility made search and purchase confusing. Friction from browse to checkout was hurting conversion — buyers couldn't be sure a part would fit their vehicle.
UI/UX and Product Designer across the buyer app, marketplace website, and seller dashboard — from user research and journey mapping through IA, flows, high-fidelity UI, checkout optimization and developer handoff.
Search and filtering that understand the buyer's vehicle — no more guessing whether a part fits.
A streamlined path from cart to confirmation, stripped of every unnecessary step.
One system across buyer and seller experiences — coherent brand, faster builds.
Responsive, mobile-first design for buyers on the move and sellers managing on the go.
Research started with the buyer's core anxiety: will this part fit my vehicle? Interviews and journey mapping across buyer and seller sides showed the same catalog complexity hurting both — buyers unsure about compatibility, sellers buried in listing management.
Every purchase decision begins with compatibility. Answering it early removes the biggest reason carts get abandoned.
Buyers think brand → model → year → part. The IA had to follow that path, not the database schema.
Marketplace trust is built on both sides; a struggling seller experience eventually becomes a bad buyer experience.
Knows their vehicle, not part numbers. Needs compatibility-aware search, plain-language specs and confidence at checkout.
Runs a business, not a dashboard. Needs inventory, orders and performance visible at a glance with the least possible clicks.
A utilitarian-but-warm visual system: high-contrast product cards, generous tap targets, and a compatibility badge that travels with every part everywhere it appears. Buyer and seller surfaces share one design system, so the brand feels coherent from storefront to back office.
The checkout flow went through repeated prototype walkthroughs, each pass removing a step or a doubt: clearer totals, earlier delivery estimates, fewer form fields. Search and filtering were validated against real catalog data to make sure edge cases — universal parts, multi-vehicle fits — didn't break the model.
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Delivered a coherent marketplace across three surfaces with compatibility-aware discovery and a streamlined checkout. Related work: the seller dashboard and marketplace website.
View full project on Behance