PROJECT SCREENSInside the design
Screens scroll automatically — hover to pause
An interactive landing page for a digital learning platform — playful, clear and built to convert curious visitors into students.
EducationTech+ needed a front door that feels as engaging as the learning inside. The landing page balances playful energy with credibility for both students and parents.
EdTech landing pages must convince two audiences at once — learners who want fun and parents who want outcomes — without overwhelming either.
Concept, layout and visual design of the full landing experience: hero, course discovery, social proof and enrollment flow.
Playful color and characters balanced by clean typography.
Course details reveal on interaction — the page never overwhelms.
Outcomes and testimonials placed at the decision moment.
Signup reachable in one thumb from any scroll depth.
Research spanned both sides of the decision: learners who want engagement and momentum, and parents or educators who want structure and outcomes. Reviewing education products showed most fail one audience to please the other — the design had to serve both in one flow.
Students ask “is this interesting?”; parents ask “does this work?”. Every screen answers both, in that order.
Learners commit when they can see the whole journey — milestones make effort feel finite and progress feel real.
Playful visuals only work when they clarify; decoration that competes with comprehension loses.
Decides emotionally in seconds: does this look engaging, achievable, worth starting today? Needs energy, previews and a friction-free first step.
Decides rationally: outcomes, credibility, structure. Needs proof points exactly where the enrolment decision happens.
A vibrant-but-disciplined language: warm colour and friendly illustration carry energy, while a strict layout grid and clear typographic hierarchy carry credibility. Interactive moments — previews, progressive disclosure — let curiosity drive depth instead of overwhelming the page.
Layouts were tested for both reading modes: the student skim and the parent scrutiny. Iterations rebalanced energy and evidence until the page converted curiosity into a started lesson — and doubt into confidence.
Screens scroll automatically — hover to pause
A landing page that turns curiosity into enrollment — full visuals on Behance.
View full project on Behance