PROJECT SCREENSInside the design
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The web storefront for AUTOMARTO — a fast, trustworthy marketplace for discovering and buying automotive parts, with vehicle-compatibility at the core of every search, listing and product page.
The website is AUTOMARTO's front door — discovery-led and built for confidence. Its job is to help buyers find compatible parts, compare sellers and prices, and check out without doubt, carrying the same compatibility-first thinking that runs through the whole platform.
Parts shopping stalls on three questions: will it fit my vehicle, can I trust this seller, and why is checkout so long? A fragmented catalog and cluttered listings made all three worse — hurting conversion and driving order errors.
Website UI/UX end-to-end — catalog IA, discovery and search, faceted filters, compatibility-aware product pages, seller trust signals, and a streamlined responsive checkout.
A fit check follows each part from search to product page, so buyers never wonder if it works with their vehicle.
Faceted discovery by make, model, year and part — the buyer's mental model, not the database schema.
Verified sellers, ratings and reviews sit beside every listing to remove doubt at the point of decision.
A short, responsive checkout with clear totals and delivery estimates to cut abandonment.
Research combined competitive analysis of major and regional marketplaces with B2C and B2B surveys. Across the board, compatibility uncertainty and unclear pricing were the biggest blockers — and mobile users wanted fewer steps and saved preferences.
Compatibility uncertainty is the top reason parts carts are abandoned; answering it early is the highest-leverage fix.
Buyers filter make → model → year → part; the IA had to follow that path to feel effortless.
Verified sellers, honest photos and transparent pricing each remove a specific doubt; together they close the sale.
An individual, mobile-first buyer who knows their vehicle, not part numbers. Needs compatibility checks, plain-language specs and reassurance before buying.
Buys often and knows exactly what they need. Needs fast search, saved preferences and clear pricing to find, verify and re-order in minutes.
A neutral automotive palette with strong accent actions, clean product imagery, and bold typography for the data that decides a purchase — price, availability and compatibility. A responsive grid flexes from immersive desktop browsing to efficient mobile scanning without losing hierarchy.
Prototypes were walked through real scenarios — find a compatible part, compare two sellers, check out on mobile — and iterated: filters simplified, pricing breakdowns clarified, compatibility indicators strengthened, and checkout steps removed.
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A storefront that answers fit and trust before checkout — faster discovery, fewer order errors and more confident buyers. Part of the Automarto family with the app and seller dashboard.
View full project on Behance