PROJECT SCREENSInside the design
Each screen auto-scrolls — hover to pause
The seller back-office for AUTOMARTO — the workspace where auto-parts dealers, workshops and distributors manage catalog, inventory, tiered pricing and orders across the marketplace's B2B side.
This is the seller side of AUTOMARTO — the workspace B2B vendors live in. Dealers, workshops and distributors manage catalog, inventory, tiered pricing and orders here, so the fast, data-driven B2B buying experience on the front end has a fast, data-driven back end to match.
Marketplace sellers are busy operators, not analysts. Poor inventory visibility, inconsistent pricing and clunky bulk-order handling cost them real money — and every unnecessary click compounds across hundreds of daily actions.
I owned dashboard IA, catalog and inventory flows, tiered-pricing and bulk-order management, order and performance views, and the table/card system underneath — kept consistent with the buyer-side design system.
Stock, compatibility and status in one scannable table, so sellers always know what needs restocking.
Pricing tiers and bulk rules are first-class — matching how B2B buyers actually order.
The dashboard surfaces only what needs action — low stock, new orders, pricing conflicts.
Earnings, fees and order value explained without exporting to a spreadsheet.
Discovery focused on the jobs B2B sellers hire the dashboard for: what decision does this screen serve, what action follows, what can wait behind a click. Interviews with dealers and workshop managers — the same B2B users on the buyer side — showed inventory visibility and pricing clarity mattered most.
Sellers open the product to do something. The landing view must answer “what needs me today?” before showing anything else.
Sellers lose deals and trust when tiers are opaque; the back-office had to make tiered and bulk pricing obvious.
In daily-use tools, users get fast by building muscle memory; consistent patterns are a performance feature.
Lives in the dashboard, processes orders and updates stock all day. Values speed, keyboard-friendly flows and dense-but-ordered screens that reward familiarity.
Drops in for performance, pricing strategy and numbers. Needs summaries, trends and export — without relearning the interface each visit.
A restrained interface where colour means something: neutrals for structure, one accent for primary actions, and semantic colour reserved for status. Tables use progressive disclosure, cards summarise before they detail, and every component comes from a documented library so new screens ship consistent by default.
Prototypes were tested against realistic data volumes — hundreds of rows, awkward edge cases, long names — because SaaS designs that demo well often collapse under real data. Iterations tightened empty states, loading states and error states, the three screens teams usually forget.
Each screen auto-scrolls — hover to pause
A seller hub that runs a parts business at a glance — the B2B back-office companion to the Automarto app and marketplace website.
View full project on Behance