PROJECT SCREENSInside the design
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A user-centric educational website — clear pathways for students, parents and educators alike.
An education platform serving three audiences at once. The design builds role-aware pathways so students, parents and educators each find their journey immediately.
One-size navigation fails education products: a student browsing courses and a parent checking outcomes need different front doors.
Site architecture, audience-specific journeys, page templates and the visual system tying them together.
Three audiences, three clear first steps.
Level, length and outcome visible at a glance.
WCAG-aware contrast, focus states and structure.
Accreditation and results where doubt appears.
Research spanned both sides of the decision: learners who want engagement and momentum, and parents or educators who want structure and outcomes. Reviewing education products showed most fail one audience to please the other — the design had to serve both in one flow.
Students ask “is this interesting?”; parents ask “does this work?”. Every screen answers both, in that order.
Learners commit when they can see the whole journey — milestones make effort feel finite and progress feel real.
Playful visuals only work when they clarify; decoration that competes with comprehension loses.
Decides emotionally in seconds: does this look engaging, achievable, worth starting today? Needs energy, previews and a friction-free first step.
Decides rationally: outcomes, credibility, structure. Needs proof points exactly where the enrolment decision happens.
A vibrant-but-disciplined language: warm colour and friendly illustration carry energy, while a strict layout grid and clear typographic hierarchy carry credibility. Interactive moments — previews, progressive disclosure — let curiosity drive depth instead of overwhelming the page.
Layouts were tested for both reading modes: the student skim and the parent scrutiny. Iterations rebalanced energy and evidence until the page converted curiosity into a started lesson — and doubt into confidence.
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An education site where every visitor finds their path — explore it on Behance.
View full project on Behance