PROJECT SCREENSInside the design
Each page auto-scrolls — hover to pause
A stylish hair-salon website experience — brand warmth, service discovery and effortless booking.
A salon website is a booking engine wearing a brand. This concept pairs an editorial, warm visual identity with a frictionless path from inspiration to appointment.
Salon sites often look beautiful but bury the booking. Visitors browse styles on the phone and decide in seconds.
Full site design: brand-led art direction, services and stylist showcase, and the booking flow.
Real results sell the chair before the price does.
Service, time, done — no account required.
Choosing a person, not a slot, builds loyalty.
Designed for the phone in the coffee queue.
Positioning research came first: what should a visitor believe about the brand within five seconds, and what should they do within thirty? Analysis of comparable sites showed interchangeable layouts and stock messaging — differentiation itself became a design requirement.
Visitors judge the organisation by the craft of the site before reading a word. The design must be the proof.
Each audience arrives with a different question; the IA gives each a clear next step instead of a generic tour.
The phone experience is the brand experience — designed first, not adapted later.
Arrives from a referral or search, scanning for credibility signals: work, results, people. Needs a clear story and an easy way to make contact.
Compares several options in one sitting. Needs fast answers — what, for whom, at what quality — without hunting through pages.
An editorial layout built on generous whitespace, a disciplined type scale and full-bleed imagery where the work speaks. Motion is purposeful — reveals and transitions that guide reading order — and every section ends with a clear, unpushy next step.
The design was pressure-tested for the scan, not the read: five-second impression checks, scroll-depth reasoning, and mobile-first passes. Copy and layout were tightened together — every section had to justify its scroll.
Each page auto-scrolls — hover to pause
A salon site that books while it charms — full design on Behance. (This concept relates to my Freelancer.com 1st-prize salon redesign.)
View full project on Behance